American First Finance
Info-graphic
I worked with all the departments to get the statistics to show what a great year American First Finance had after the implementation of the corporate website and branding changes.
Mobile Applications
Created workflows for processes around funding and returns, worked on new designs for the Dealer Portal, Quick Loan screens, and Beta Collection Pages that were still in their infancy and not far from a green screen. I designed, tested and deployed the Consumer Payment Portal using a “Mobile First” methodology.
Consumer Payment Portal Wireframes – Axure Wireframes Word Document
Corporate Website
As the Director of UX I developed the customer experience design and worked with all the C-Level executives in the company to craft a vision for the company corporate website. When I started at AFF, their website resembled something from the 80’s and their image was not one to promote trust that the company was indeed cutting edge or had technology new customers might want to use based on the serious lack of design on the corporate site. Explaining this concept to C-Level executives and sales was no easy task and content gathering and creation were probably one of the biggest struggles I have had in my career because their desire for a new corporate website was minimal. Once complete however the company gained over 40% new portfolio growth and additional vertical industries that used the corporate website to sign up and receive their financing options for their in store customers. It was a remarkable turnaround in the last quarter of 2017 that was in large part to the new corporate image and branding I implemented.
